Your Successful Tradeshow Checklist:
1. Pre-Show Advertising:
Industry Publication Ads
Website Banner Ads
On-hold Phone Message
Statement Stuffers
Added message on all outgoing customer communique
2. Pre-Show Direct Mail:
Direct Mail Campaign
Email Campaign
3. Pre-Show Promotions:
Promotional offers tied to all Tradeshow Advertising
4. Booth - How will your booth measure up this year?
Well designed Booth Layout/Theme
Graphics and Signage
Computerized Presentation
Computerized Sales Prospect Capture
5. Give Away Items :
Promotional themed Items (ie: shirts, hats, bags, pads, pens, specialty items)
6. Professional & Up-To-Date Business Cards
outstanding logo and identity
current information
special 2-sided card
7. Professional Flyers/Brochures/Catalogs
Take-away Show Literature
Full Color Product Sheets
Testimonials/Case Studies
Launch New Brochureware
Current Catalogs Available
8. Web Site
Feature newly added information/products
Reinforce Tradeshow Theme/Objective
Sales Prospect Information Capture
9. Designated Measurement Tools for Tradeshow Prospects
Special Toll Free Number
Designated New Prospect Area Online
Unique Promotional Codes
Coded Response Cards
New Prospect Email Capture Program
10. Follow Up Materials
Thank You Piece

©2008. DeFord Designs.